About Us

Our Diamond Experts:

Brad Harby G.G.

4th Generation Jeweler for Harby Jewelers

Born and raised in Jacksonville, FL

Graduated the University of Central Florida in 2006.

Graduate Gemologist Earned in Residence from the Gemological Institute of America in 2007

Selling diamonds in Jacksonville, FL since 2007

Married to Sharlie since 2006, they have one son.  

When not working, Brad enjoys golf, hunting, fishing, football and time with his family.

Hugh Harby G.G.

Born and raised in Jacksonville, FL

Graduated from the University of Florida in 1979.

Graduate Gemologist Earned in Residence from the Gemological Institute of America 1980.

Member of The National Association of Jewelry Appraisers.

Selling diamonds since 1980 in Jacksonville,, FL.

Married to Cindy in 1979, they have two children and three grandchildren.  

When not working, Hugh enjoys both water and snow skiing, boating, projects around the house and spending time with his family.

Jacksonville's most distinctive collection of jewelry can be found on the 25th floor of the Riverplace Tower Building (Previously Gulf Life Tower). Our location and our jewelry collection are unique to Jacksonville. Now, via the Internet, we are pleased to showcase a sampling of our collection to you.

Harby Jewelers is proud of a tradition of excellence that spans FOUR generations. For 90 years we have remained a local, family owned and supervised jeweler with a clientele built through excellent service, an extensive selection, superb gemological expertise and very aggressive pricing. Our unique location provides our customers with a relaxed and pleasant shopping experience.

Experience, knowledge and trustworthiness are the cornerstones for our success. Our trained gemologist and experts are available to help you choose from our wide selection of loose diamonds, colored stones, pearls, watches, gold, and estate pieces…..all elegant yet remarkably affordable. We also offer a full range of services from appraisals to repairs. Designing unique pieces and accommodating special orders are our specialties.

As always, we strive to surpass your expectations and provide you, our customers with the finest jewelry at remarkable prices. We are proud to be Jacksonville's diamond source for four generations.


Harby Jewelers
Riverplace Tower
1301 Riverplace Blvd.
Suite 2552
Jacksonville, Florida 32207
Formerly the Gulf Life Tower


(904) 346-0641

(904) 346-0643 FAX

e-mail: hdiamonds@aol.com


Office Hours:

Monday - Friday:  9:30 AM - 5:00 PM

Saturdays in December 9:30AM-2:00PM

Christmas Eve 9:30AM-2:00 PM

We are happy to arrange earlier and later appointments during the week or weekends.  Give us a call to make arrangements.